ABOUT US

ABOUT US

About Mach

Mach provides the most advanced and commercially proven autonomy solutions in the industry. We have a mission to empower leading Original Equipment Manufacturers (OEM’s) by providing world-class, dynamic solutions in perception, navigation, route planning, monitoring, and connectivity. 

The strategic process Mach takes with our customers integrates complex technology in a simple process. Our unique expertise allows us to quickly assess the pain points our customers face, create straightforward solutions, and supply the technology required for them to commercialize their highly differentiated products.

Our Team

  • Colin Hurd

    Colin Hurd

    CEO

    Colin has devoted his career to leading innovative companies in the machinery industry. In 2016, Colin founded his second company, Smart Ag, which developed the first retrofit driverless system to automate tractors. After funding and growing the company, he led Smart Ag successfully through an exit to Raven Industries (NYSE:RAVN) in 2019. Raven was then acquired by CNH Industrial in 2021 (NYSE:CNHI). Colin stayed with Raven and managed business development until forming Mach 2022.

  • Rhett Schildroth

    Rhett Schildroth

    CTO

    Rhett has worked in the field of off-road mobile technology for over 20 years. His work includes early pioneering efforts at John Deere, including being part of the team that brought out the first auto guidance systems and Greenstar Displays. He has led product management and engineering teams at companies such as Topcon, Kinze Mfg, and 360 Yield Center. In 2017, Rhett founded Redshield Consulting (merged with Mach), which focused on applying machine vision and machine learning to the field of agriculture.

  • Jim Hollinger

    Jim Hollinger

    DIRECTOR OF SOFTWARE ENGINEERING

    Jim has worked within the academic, commercial, and defense robotic sectors for over 30 years. He has led software engineering teams in the development of self-driving, off-road security vehicles, unmanned maritime survey launches, and autonomous agriculture equipment. In 2011 he co-founded LSA Autonomy (merged with Mach) to leverage the falling cost of commercial sensing technology with the goal of accelerating the commercialization of off-road autonomous vehicles. His specialities include off-road navigation in austere GPS environments, collision avoidance, and sensor fusion.

  • Tom Schuster

    Tom Schuster

    DIRECTOR OF HARDWARE ENGINEERING

    Tom brings immense value to our team with his wealth of experience and diverse skills. Tom is a hands-on design engineer who has worked across a wide range of areas, from transistor-level custom ASIC to system-level design. With extensive knowledge in various areas such as ECAD tools, digital/RF/analog design, qualification testing and vendor management, Tom brings a comprehensive perspective to our hardware engineering department.

  • Liz Crooks

    Liz Crooks

    DIRECTOR OF FINANCE

    Liz brings nearly 20 years of finance experience to Mach. Her career has included roles in businesses supporting healthcare, technology, and agricultural industries. Liz joined LSA Autonomy (now Mach) in 2016 and helped refine many of the firms financial policies and procedures, including the implementation of the company’s next generation accounting system.

    Liz also leverages her experience to improve her community, having served on the school board audit committee in her area.


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Organizations

AEM Member