Colin Hurd on three companies, one thread: labor scarcity in industries that run on heavy equipment. How Mach flipped its go-to-market — finding the enterprise customer first, then going to the OEM with a committed buyer already attached.
Read MoreIn this podcast episode, Colin Hurd, the CEO of Mach, discusses his decade-long journey in the autonomous vehicle space, beginning with his autonomy company, Smart Ag, founded in 2016. The initial inspiration for his work came from observing farmers struggle with severe labor shortages and realizing that existing drone navigation technology could be adapted to […]
Read MoreOff-road environments present a completely different set of difficulties compared to controlled indoor operations. From construction sites and farms to mining zones, businesses rely heavily on material handling equipment to move heavy loads efficiently. However, these rugged environments demand specialized material handling solutions that can withstand unpredictable terrain, harsh weather, and operational complexities. In this […]
Read MoreIntroduction Industrial operations today face intense pressure to lower costs, streamline workflows, and maximize output – all while dealing with labor shortages, rising safety risks, and increasingly complex job sites. Industrial autonomy platforms are emerging as a transformational solution that helps companies cut costs and boost productivity across sectors like agriculture, construction, logistics, mining, and […]
Read MoreIn this episode of the podcast, host Joe Sampson talks with Colin Hurd, founder of Mach and longtime agtech entrepreneur. They explore how autonomy, innovation, and labor shortages are shaping the future of agriculture. This conversation is a great resource for anyone searching for insights on agriculture autonomy, modern farm labor trends, and the next […]
Read MoreDecember 2025 – Ely, Iowa, USA Mach Secures $7M Seed Funding and Announces Global OEM Partnerships to Scale Off-Road Autonomy Mach, the leading Tier 1 supplier of full-stack autonomy solutions for off-road equipment, today announced two concurrent milestones that signal a major acceleration in its market leadership: the close of a $7M funding round and […]
Read MoreOctober 2025 – Ely, Iowa, USA Recognized for engineering excellence in off-road autonomy. Mach has been named a winner of the DLG Systems & Components Trophy – Engineers’ Choice 2025 for its breakthrough phased-array radar system, RadX®, redefining perception technology for off-road autonomy. RadX will be commercially launched and available for order along with Mach’s […]
Read MoreThe Off-Highway Industry Is at a Crossroads — Autonomy Is the Way Forward As labor shortages worsen and safety risks escalate across agriculture, construction, defense, and beyond, autonomy has moved from a futuristic concept to an immediate industry need. At MACH, this shift isn’t just a trend, it’s our mission. From founding Smart Ag in […]
Read MoreMergers aren’t new to the off-highway equipment industry, but one between two autonomy and automation innovators will bring new opportunities for agriculture. Mach was created through the merger of LSA Autonomy and Redshield Electronics. The announcement, made in mid-December, named Colin Hurd as the new CEO, with Midwest Growth Partners providing backing. Hurd’s name may […]
Read MoreMergers aren’t new to the off-highway equipment industry, but one between two autonomy and automation innovators will bring new opportunities for agriculture. Mach was created through the merger of LSA Autonomy and Redshield Electronics. The announcement, made in mid-December, named Colin Hurd as the new CEO, with Midwest Growth Partners providing backing. Hurd’s name may […]
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