Colin Hurd on three companies, one thread: labor scarcity in industries that run on heavy equipment. How Mach flipped its go-to-market — finding the enterprise customer first, then going to the OEM with a committed buyer already attached.
Read MoreIn this podcast episode, Colin Hurd, the CEO of Mach, discusses his decade-long journey in the autonomous vehicle space, beginning with his first company, Smart Ag, in 2016. The initial inspiration for his work came from observing farmers struggle with severe labor shortages and realizing that existing drone navigation technology could be adapted to heavy […]
Read MoreIn this episode of the podcast, host Joe Sampson talks with Colin Hurd, founder of Mach and longtime agtech entrepreneur. They explore how autonomy, innovation, and labor shortages are shaping the future of agriculture. This conversation is a great resource for anyone searching for insights on agriculture autonomy, modern farm labor trends, and the next […]
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