Colin Hurd on three companies, one thread: labor scarcity in industries that run on heavy equipment. How Mach flipped its go-to-market — finding the enterprise customer first, then going to the OEM with a committed buyer already attached.
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Off-road environments present a completely different set of difficulties compared to controlled indoor operations. From construction sites and farms to mining zones, businesses rely heavily on material handling equipment to move heavy loads efficiently. However, these rugged environments demand specialized...
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In this podcast episode, Colin Hurd, the CEO of Mach, discusses his decade-long journey in the autonomous vehicle space, beginning with his first company, Smart Ag, in 2016. The initial inspiration for his work came from observing farmers struggle with...
Read Article →A record of commercialized deployments, product launches, industry recognition, and strategic milestones that define Mach's position as the off-road autonomy platform of record.
Colin Hurd on Frontlines.io's BUILDERS podcast — covering Mach's go-to-market pivot, the strategy of finding the enterprise customer first, and why the off-highway autonomy chasm closes within two to three years. Defense revenue, currently ~10% of total, could hit 50% within the year.
Listen to Episode →Mach's phased-array radar system RadX® named a winner of the DLG Systems & Components Trophy at Agritechnica 2025 in Hannover, Germany — recognizing engineering excellence in off-road autonomy and validating RadX as a breakthrough in perception for agriculture, construction, and land management.
Read the Announcement →With 458,000 construction workers needed and agriculture losing billions annually to unfilled jobs, Mach publishes its definitive guide for OEMs facing the autonomy decision — go it alone or partner with a proven Tier 1 supplier.
Read the Guide →Colin Hurd launches Mach through a strategic merger, immediately acquiring 15+ years of R&D and a production-ready full-stack autonomy platform. First commercial customer: GUSS Automation, building autonomous sprayers for orchards — ~200 machines deployed before acquisition by John Deere.
About Mach →Colin Hurd founds Smart Ag — one of the first companies to retrofit an autonomy system onto a tractor for grain cart operations, driven by a single insight: farmers had roughly 10 days of good planting weather per year and couldn't find enough people to operate the machines.
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Colin Hurd on three companies, one thread: labor scarcity in industries that run on heavy equipment. How Mach flipped its…
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In this podcast episode, Colin Hurd, the CEO of Mach, discusses his decade-long journey in the autonomous vehicle space, beginning…
Read More →
Off-road environments present a completely different set of difficulties compared to controlled indoor operations. From construction sites and farms to…
Read More →
Introduction Industrial operations today face intense pressure to lower costs, streamline workflows, and maximize output – all while dealing with…
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In this episode of the podcast, host Joe Sampson talks with Colin Hurd, founder of Mach and longtime agtech entrepreneur.…
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December 2025 – Ely, Iowa, USA Mach Secures $7M Seed Funding and Announces Global OEM Partnerships to Scale Off-Road Autonomy …
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October 2025 – Ely, Iowa, USA Recognized for engineering excellence in off-road autonomy. Mach has been named a winner of…
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The Off-Highway Industry Is at a Crossroads — Autonomy Is the Way Forward As labor shortages worsen and safety risks…
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Mergers aren’t new to the off-highway equipment industry, but one between two autonomy and automation innovators will bring new opportunities…
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Mergers aren’t new to the off-highway equipment industry, but one between two autonomy and automation innovators will bring new opportunities…
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A merger between two agricultural technology companies — one from Carroll County and the other from Iowa — may help…
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Visibility from the cockpit is limited. Next to nothing. Colin Hurd can only see the readings on the instrument panel…
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Our CEO, Colin Hurd, joined John Michaelson with Midwest Growth Partners on Iowa Business Report. Listen to learn more about…
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Autonomous Solutions Redefined for OEMs Chicago, IL – August 8, 2023 – Mach, a leading innovator in autonomous solutions, is…
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Salinas, CA – August 31, 2023 – Mach, at the forefront of autonomous technology solutions, is gearing up to present…
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Farm work isn’t for the faint of heart. In today’s agricultural industry, farmers are looking for ways to lighten the…
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Through the merger and expertise of Redshield Electronics and LSA Autonomy, Mach Acquisition, Inc. was established in West Des Moines…
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Finksburg, Maryland — Up to 22 million acres of federal land could be opened up for solar production, highlighting the…
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Automating fleets and operations increases efficiency, resulting in less turnover for employers, and ensures safer conditions for workers in dangerous…
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IIn this episode of the Moving Iron Podcast, Casey Seymour welcomes back Colin Hurd, CEO of Mach, to discuss the…
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Five major events this season. Each one is an opportunity to talk autonomy in depth — bring your technical questions.
The premier livestock industry event. Mach engages with ranchers, integrators, and technology leaders advancing autonomous cattle operations.
Held in Tulare, California, World Ag Expo® provides a platform of networking, education, and business in one of the most productive ag counties in the United States. World Ag Expo® hosts over 1,200 exhibitors displaying cutting-edge technology and equipment on...
North America's Largest Construction Trade Show With 2,000+ equipment manufacturers, hundreds of expert-led educational sessions, and thousands of industry peers, this is where innovation meets opportunity.
iVT Off-Highway Vehicle Technology Expo, a cutting-edge, premier trade event that brings together OEMs, engineers, suppliers and industry professionals from the off-highway vehicle technology sectors to showcase the latest advancements shaping the future of the industry.
Equip is where contractors, dealers, designers, arborists, manufacturers, and industry creators come together for one epic week of hands-on demos, education breakthroughs, networking, and product launches from the biggest brands in the world.
The National Farm Machinery Show offers the most complete selection of cutting-edge agricultural products, equipment and services available in the farming industry.
Commodity Classic is America’s largest farmer-led, farmer-focused agricultural trade show and educational experience. Each year, it brings together farmers, industry leaders, and innovators for three days of learning, networking, and hands-on discovery across the latest in ag technology, equipment, and...
An executive-level forum connecting outdoor power equipment OEMs with their supply chain partners. Mach engages product and engineering leaders building autonomy into the next product generation.
Western Canada's largest outdoor farm show. Mach connects with Canadian OEMs and operators deploying autonomy across large-scale grain, oilseed, and pulse crop operations.
The Farm Progress Show is designed for serious growers, producers and agribusinesses. As the largest, most diversified agriculture information business in North America, Farm Progress prides itself on providing a well-rounded show for farmers to connect and do business with...
The leading agricultural robotics and automation show in North America. Mach engages specialty crop OEMs and robotics integrators building autonomous platforms for orchards, vineyards, and high-value crops.
The world's leading trade fair for animal farming and livestock management. Mach engages global OEMs and livestock technology leaders advancing autonomous operations for large-scale animal agriculture.
North America's largest clean energy trade show. Mach connects with solar and energy OEMs exploring autonomous ground vehicles for site construction, inspection, and maintenance at utility scale.
Mach took the global stage at Agritechnica 2025 — the world's largest trade fair for agricultural technology — connecting with OEMs, engineers, and industry leaders from across the off-highway ecosystem. From live demonstrations to in-depth technical discussions, Mach showcased production-ready autonomy built for real-world conditions. The event also marked a major milestone: RadX®, Mach's phased-array radar system, was recognized with the DLG Systems & Components Trophy.
These aren't sales conversations. They're technical exchanges with the team that has shipped 260+ autonomous vehicles into commercial operation.
Discuss how Mach integrates directly into your machine's architecture — from sensor mounting to factory-line software delivery. We've done this across 30+ vehicle platforms.
Explore the full Mach stack — RadX® phased-array radar, multi-sensor fusion, Nexus fleet connectivity, and autonomous command operations. See how the modules fit your deployment model.
Understand what it actually takes to move from proof-of-concept to factory integration — safety validation, field support, OTA updates, and scalable fleet management built for volume production.
Attending one of these events? Book time with the Mach team to talk autonomy, integrations, or upcoming projects.
Whether you’re evaluating autonomy suppliers, planning future integration, or exploring what’s possible for your fleet — Mach is ready to help.
Connect with Mach’s enterprise team to explore full-stack autonomy integration for your machine platform — from perception to fleet management.
Start Inquiry →Talk to a Mach engineer about how the autonomy platform stack applies to your vehicle program, operating environment, and integration timeline.
Schedule Now →Access product datasheets, integration guides, and platform overviews to support your autonomy program planning and supplier evaluation process.
Access Resources →Tell us which event you're attending and what you'd like to discuss. A Mach team member will confirm within one business day.
